Facebook CPM Benchmarks by Industry

Select your industry to see detailed Facebook CPM benchmarks, compare your costs, and learn strategies to reduce your ad spend in 2025.

Average CPM

$9.94

Across all industries

Lowest CPM

$6.50

Most cost-effective

Highest CPM

$13.90

Most competitive

Choose Your Industry

27 Industries Available

Accounting

Avg CPM:$7.20

Athleisure

Avg CPM:$10.75

Baby Products

Avg CPM:$6.99

Beauty

Avg CPM:$10.15

Education

Avg CPM:$6.50

Fashion

Avg CPM:$11.20

Finance

Avg CPM:$11.75

Fitness Equipment

Avg CPM:$10.24

Food & Beverage

Avg CPM:$12.75

Gyms

Avg CPM:$9.25

Healthcare

Avg CPM:$8.99

Home Decor

Avg CPM:$10.24

Hospitality

Avg CPM:$8.45

HVAC

Avg CPM:$7.99

Lawyers

Avg CPM:$11.31

Men's Grooming

Avg CPM:$13.90

Non-Alcoholic Drinks

Avg CPM:$13.12

Pet Supplies

Avg CPM:$9.75

Plumbing

Avg CPM:$8.15

Protein Snacks

Avg CPM:$12.50

Real Estate

Avg CPM:$7.35

Restaurants

Avg CPM:$9.55

Roofing

Avg CPM:$9.50

SaaS

Avg CPM:$8.75

Supplements

Avg CPM:$12.65

Veterinarians

Avg CPM:$8.25

Wellness

Avg CPM:$11.25

How to Use These Benchmarks

Select your industry

Choose the category that best matches your business to see relevant CPM data and industry-specific insights.

Compare your metrics

Check your Meta Ads Manager data against our benchmarks to identify performance gaps and opportunities.

Run a free CPM audit

Upload your data to get a detailed analysis of your ad spend efficiency compared to industry standards.

Apply optimization strategies

Use our industry-specific recommendations to lower your CPM and improve ROAS with proven tactics.

Get a Free Facebook CPM Audit

Upload your Facebook ad data and our AI will analyze your CPMs against industry benchmarks, identifying areas where you might be overpaying.