Average Facebook CPM for Accounting Brands in 2025
Running Facebook ads for accounting products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions (USD)
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $7.20 |
| Sales Campaigns | $8.50 - $9.20 |
| Engagement Campaigns | $5.80 - $6.50 |
| Lookalike Audience Targeting | $6.90 - $7.80 |
| Retargeting Audience Targeting | $5.20 - $6.10 |
High-intent campaigns or advanced targeting strategies often lead to higher CPMs but better conversion rates.
Are You Overpaying for Ad Impressions?
Many brands unknowingly spend 20–40% more CPM than they should — due to:
- Poor audience segmentation
- Low-quality creatives
- Overlap between prospecting & retargeting
- Untested bidding strategies
🔍 Upload Your Last 30 Days of Spend
Create your free account to access our CPM Audit tool.
Once registered, you can upload your ad spend data or connect your Meta Ads account — and get instant insights on whether you're overpaying.
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by campaign type
- Auto-adjust audience exclusions to avoid bidding overlap
- Suggest fresh creatives based on fatigued placements
- Optimize bidding strategy by daypart and geography
Start reducing CPMs and boosting conversions in 7 days or less.
Accounting Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.1% |
| CPM | ~$7.20 |
| CPC | ~$1.10 |
| ROAS (avg.) | 1.8x – 2.4x |
Bonus Tip: Match Creative to Funnel Stage
Retargeting campaigns with testimonial videos or case study content tend to get better engagement at lower CPMs.
Use carousel ads or reels that:
- Show before/after client results
- Highlight tax season benefits
- Include client testimonials and reviews
Compare with Other Industries
See how accounting CPM benchmarks compare to other industries on Facebook:
Finance CPM
Compare finance industry Facebook advertising costs and performance metrics.
Lawyers CPM
Explore legal services industry Facebook ad performance benchmarks.
SaaS CPM
Check SaaS Facebook ad costs and performance data.
Education CPM
Analyze education Facebook advertising benchmarks and costs.
Real Estate CPM
Compare real estate Facebook ad performance and cost metrics.
Healthcare CPM
Analyze healthcare Facebook advertising benchmarks and costs.
Frequently Asked Questions
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