Average Facebook CPM for Baby Products Brands in 2025
Running Facebook ads for baby products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $6.99 |
| Lookalike Audience Targeting | Higher in holidays |
| Retargeting Audience Targeting | Higher in holidays |
High-intent campaigns or advanced targeting strategies often lead to higher CPMs.
Are You Overpaying for Ad Impressions?
Many brands unknowingly spend 20–40% more CPM than they should — due to:
- Poor audience segmentation
- Low-quality creatives
- Overlap between prospecting & retargeting
- Untested bidding strategies
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by campaign type
- Auto-adjust audience exclusions to avoid bidding overlap
- Suggest fresh creatives based on fatigued placements
- Optimize bidding strategy by daypart and geography
Baby Products Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.1% |
| CPM | ~$6.99 |
| CPC | ~$1.10 |
| ROAS (avg.) | 1.8x – 2.4x |
Bonus Tip: Match Creative to Funnel Stage
Retargeting campaigns with testimonial videos or influencer-style content tend to get better engagement at lower CPMs.
Use carousel ads or reels that:
- Show product transformations
- Highlight seasonal benefits
- Include UGC or reviews
Final Thoughts
The average CPM for baby products brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into results.
Compare with Other Industries
See how baby products CPM benchmarks compare to other industries on Facebook:
Healthcare CPM
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Wellness CPM
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Pet Supplies CPM
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Supplements CPM
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