Average Facebook CPM for Beauty Brands in 2025
Running Facebook ads for beauty products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $14.06 |
| Sales Campaigns | $13.01 |
| Engagement Campaigns | $3.92 |
| Lookalike Audience Targeting | $15.24 |
| Retargeting Campaigns | $13.25 |
Sales-focused beauty brands often pay more for higher intent targeting, especially with lookalike audiences.
Are You Overpaying for Beauty Ad Impressions?
Many beauty brands unknowingly spend 20–40% more CPM than they should — due to:
- Poor audience segmentation
- Low-quality creatives
- Overlap between prospecting & retargeting
- Untested bidding strategies
🔍 Upload Your Last 30 Days of Spend
Want to know if you're getting a fair CPM?
Upload your ad spend and impression data — our free AI Agent will analyze it in seconds.
Create your free account to access our CPM Audit tool. Once registered, you can upload your ad spend data or connect your Meta Ads account — and get instant insights on whether you're overpaying.
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by campaign type
- Auto-adjust audience exclusions to avoid bidding overlap
- Suggest fresh creatives based on fatigued placements
- Optimize bidding strategy by daypart and geography
Beauty Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.1% |
| CPM | ~$14.06 |
| CPC | ~$1.10 |
| ROAS (avg.) | 1.8x – 2.4x |
Bonus Tip: Match Creative to Funnel Stage
Retargeting campaigns with testimonial videos or influencer-style content tend to get better engagement at lower CPMs.
Use carousel ads or reels that:
- Show product transformations
- Highlight seasonal benefits (e.g., summer skincare)
- Include UGC or reviews
Final Thoughts
The average CPM for beauty brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into results.
Run your free audit now or try Mesha's ROAS Optimization AI Agent to lower your cost per result — not just impressions.
Compare with Other Industries
See how beauty CPM benchmarks compare to other industries on Facebook:
Fashion CPM
Compare fashion industry Facebook advertising costs and performance metrics.
Wellness CPM
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Supplements CPM
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Men's Grooming CPM
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Fitness Equipment CPM
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Baby Products CPM
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