What is the average Facebook CPM for finance?

The average CPM for finance ads on Facebook is approximately $16.85 as of 2025.

Why is finance CPM generally high?

Finance is typically among the most expensive verticals on Facebook due to high competition, strict regulations, and high customer lifetime value.

How do I know if I'm overpaying for CPM?

Register on our platform and upload your Meta ad data. Our free AI Audit will analyze your spend patterns and let you know if you're overpaying.

How can I reduce CPM for finance ads?

Use trust signals, customer success stories, and security-focused creatives. Our ROAS AI Agent helps identify optimal audiences and reduce bidding overlap.

Average Facebook CPM for Finance Brands in 2025

Running Facebook ads for finance products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.

What's the Average Facebook CPM for Finance?

As of 2025, the average CPM for finance ads on Facebook is:

$16.85 USD

Average cost per 1,000 impressions

But CPM can vary widely depending on your objective and targeting strategy:

Factor	CPM (USD)
Overall Average	$16.85
Retargeting Audiences	Higher than prospecting
Lookalike Audiences	Varies by quality tier

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High-intent campaigns or advanced targeting strategies often lead to higher CPMs. Finance is typically among the most expensive verticals on Facebook.

Are You Overpaying for Ad Impressions?

Many brands unknowingly spend 20–40% more CPM than they should — due to:

Poor audience segmentation
Low-quality creatives
Overlap between prospecting & retargeting
Untested bidding strategies

🔍 Upload Your Last 30 Days of Spend

Create your free account to access our CPM Audit tool.

Once registered, you can upload your ad spend data or connect your Meta Ads account — and get instant insights on whether you're overpaying.

How to Lower CPM with AI

Mesha's AI Agent for ROAS Optimization can:

Detect overspending by campaign type
Auto-adjust audience exclusions to avoid bidding overlap
Suggest fresh creatives based on fatigued placements
Optimize bidding strategy by daypart and geography

Start reducing CPMs and boosting conversions in 7 days or less.

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Finance Ad Benchmarks — How You Compare

Here's how your metrics stack up against 2025 benchmarks:

Source: Internal data + industry benchmarks (Revealbot, Meta Ads, Lebesgue, Databox)
Metric	Benchmark
CTR	~0.9%
CPM	~$16.85
CPC	~$1.30
ROAS (avg.)	1.6x – 2.2x

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Bonus Tip: Match Creative to Funnel Stage

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Retargeting campaigns with testimonial videos or influencer-style content tend to get better engagement at lower CPMs.

Use carousel ads or reels that:

Show customer success stories
Highlight financial benefits and savings
Include security and trust signals

Final Thoughts

The average CPM for finance brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into results.

Compare with Other Industries

See how finance CPM benchmarks compare to other industries on Facebook:

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SaaS CPM

Compare SaaS industry Facebook advertising costs and performance metrics.

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Education CPM

Explore education industry Facebook ad performance benchmarks.

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Accounting CPM

Check accounting Facebook ad costs and performance data.

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Lawyers CPM

Analyze legal services Facebook advertising benchmarks and costs.

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Real Estate CPM

Compare real estate Facebook ad performance and cost metrics.

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Healthcare CPM

Analyze healthcare Facebook advertising benchmarks and costs.