Average Facebook CPM for Fitness Equipment Brands in 2025
Running Facebook ads for fitness equipment products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $10.24 |
| Lookalike Audience Targeting | Broad: ~$10 |
| Retargeting Audience Targeting | Broad: ~$10 |
High-intent campaigns or advanced targeting strategies often lead to higher CPMs.
Are You Overpaying for Ad Impressions?
Many brands unknowingly spend 20–40% more CPM than they should — due to:
- Poor audience segmentation
- Low-quality creatives
- Overlap between prospecting & retargeting
- Untested bidding strategies
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by campaign type
- Auto-adjust audience exclusions to avoid bidding overlap
- Suggest fresh creatives based on fatigued placements
- Optimize bidding strategy by daypart and geography
Fitness Equipment Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.1% |
| CPM | ~$10.24 |
| CPC | ~$1.10 |
| ROAS (avg.) | 1.8x – 2.4x |
Bonus Tip: Match Creative to Funnel Stage
Retargeting campaigns with testimonial videos or influencer-style content tend to get better engagement at lower CPMs.
Use carousel ads or reels that:
- Show product transformations
- Highlight seasonal benefits
- Include UGC or reviews
Final Thoughts
The average CPM for fitness equipment brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into results.