What is a good CPM for food and beverage ads on Facebook?

A good CPM for food and beverage ads on Facebook typically ranges from $10 to $15. The average is around $12.75, but this can vary based on your product category, targeting specificity, and seasonality. Premium food brands often see higher CPMs due to their more affluent target audience.

Why are my food and beverage Facebook ad costs higher than the benchmark?

Your food and beverage ad costs might be higher due to targeting highly competitive demographics, advertising during peak seasons (holidays or summer for beverages), using broad audience targeting, or having creative that doesn't generate strong engagement.

How can I lower my CPM for food and beverage ads?

Register on our platform and upload your Meta ad data. Our free AI Audit will analyze your spend patterns and provide specific recommendations for reducing your food and beverage ad CPMs.

Which Facebook ad types work best for food and beverage companies?

For food and beverage companies, the most effective Facebook ad types include carousel ads showcasing product variety, video ads demonstrating preparation, collection ads featuring product lines, and story ads with behind-the-scenes content.

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Average Facebook CPM for Food and Beverage Brands in 2025

Running Facebook ads for food and beverage products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.

What's the Average Facebook CPM for Food and Beverage?

As of 2025, the average CPM for food and beverage ads on Facebook is:

$12.75

Average cost per 1,000 impressions (USD)

But CPM can vary widely depending on your product category and targeting strategy:

Factor	CPM (USD)
Overall Average	$12.75
Packaged Snacks	$11.85
Beverages	$13.50
Restaurant Chains	$14.25
Specialty/Gourmet	$16.30

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Premium food brands often see higher CPMs due to their more affluent target audience and competitive positioning.

How Does Your Food & Beverage CPM Compare?

By Target Audience

General audience
$11-14 CPM
Health-conscious consumers
$13-16 CPM
Luxury/premium consumers
$15-20 CPM
Parents/families
$12-15 CPM

By Campaign Objective

Brand awareness
$10-13 CPM
Engagement
$12-15 CPM
Website traffic
$13-16 CPM
Conversions
$14-18 CPM

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Are You Overpaying for Food & Beverage Ad Impressions?

Many food and beverage brands unknowingly spend 20–40% more CPM than they should — due to:

Poor audience segmentation
Low-quality creatives
Overlap between prospecting & retargeting
Untested bidding strategies

🔍Upload Your Last 30 Days of Spend

Want to know if you're getting a fair CPM? Upload your ad spend and impression data — our free AI Agent will analyze it in seconds.

Upload Data → Run Free CPM Audit

How to Lower CPM with AI

Mesha's AI Agent for ROAS Optimization can:

Detect overspending by campaign type
Auto-adjust audience exclusions to avoid bidding overlap
Suggest fresh creatives based on fatigued placements
Optimize bidding strategy by daypart and geography

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Start reducing CPMs and boosting conversions in 7 days or less.

🧪Food & Beverage Ad Benchmarks — How You Compare

Here's how your metrics stack up against 2025 benchmarks:

Metric	Benchmark
CTR	~1.1%
CPM	~$12.75
CPC	~$1.10
ROAS (avg.)	1.8x – 2.4x

Source: Internal data + industry benchmarks (Revealbot, Meta Ads, Lebesgue, Databox)

How to Lower Your Food & Beverage Facebook CPM

Visual Appeal Optimization

Food and beverage ads live or die by their visuals. Invest in professional food photography that showcases your products in the most appetizing way. Bright, well-lit images with vivid colors typically perform best and achieve lower CPMs due to higher engagement.

Niche Targeting

Rather than targeting broad food interest categories, focus on specific dietary preferences (vegan, keto, gluten-free), flavor profiles, or meal occasions. This precision reduces competition and improves ad relevance, typically resulting in lower CPMs.

Seasonal Strategy

Food and beverage CPMs fluctuate seasonally. Plan campaigns around less competitive periods, or create seasonally relevant content that stands out. For example, hot beverages in winter, refreshing drinks in summer, and special offerings during holidays.

Content Diversity

Mix up your ad formats between static images, videos, and carousels. Short-form videos showing product preparation, serving suggestions, or quick recipes typically generate higher engagement and can help lower your overall CPM.

Upload Data → Run Free CPM Audit

📌Bonus Tips for Food & Beverage Facebook Ads

User-Generated Content

Leverage customer photos and videos of your food and beverage products. Authentic UGC typically generates higher engagement rates and lower CPMs than professionally produced content, while building social proof for your brand.

Recipe Content Strategy

Create ads that provide value through recipes, serving suggestions, or pairing ideas featuring your products. This content-first approach often achieves better engagement rates and lower CPMs while positioning your brand as helpful and inspiring.

Final Thoughts

While the average Facebook CPM for food and beverage brands is $12.75 USD, your results may vary based on your specific product category, target audience, and creative approach. The most successful food and beverage campaigns focus on mouth-watering visuals, clear product benefits, and targeted audience segmentation.

Remember that CPM is just one metric to track. Also pay attention to engagement rates, click-through rates, and ultimate conversion to purchases to truly understand your campaign performance.

Run your free audit now or try Mesha's ROAS Optimization AI Agent to lower your cost per result — not just impressions.

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