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Average Facebook CPM for Healthcare Brands in 2025

Running Facebook ads for healthcare products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.

What's the Average Facebook CPM for Healthcare?
As of 2025, the average CPM for healthcare ads on Facebook is:
$15.77 USD

Average cost per 1,000 impressions

But CPM can vary widely depending on your objective and targeting strategy:

FactorCPM (USD)
Overall Average$15.77
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High-intent campaigns or advanced targeting strategies often lead to higher CPMs.

Are You Overpaying for Ad Impressions?

Many brands unknowingly spend 20–40% more CPM than they should — due to:

  • Poor audience segmentation
  • Low-quality creatives
  • Overlap between prospecting & retargeting
  • Untested bidding strategies

🔍 Upload Your Last 30 Days of Spend

Create your free account to access our CPM Audit tool.

Once registered, you can upload your ad spend data or connect your Meta Ads account — and get instant insights on whether you're overpaying.

How to Lower CPM with AI

Mesha's AI Agent for ROAS Optimization can:

  • Detect overspending by campaign type
  • Auto-adjust audience exclusions to avoid bidding overlap
  • Suggest fresh creatives based on fatigued placements
  • Optimize bidding strategy by daypart and geography

Start reducing CPMs and boosting conversions in 7 days or less.

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Healthcare Ad Benchmarks — How You Compare

Here's how your metrics stack up against 2025 benchmarks:

MetricBenchmark
CTR~1.1%
CPM~$15.77
CPC~$1.10
ROAS (avg.)1.8x – 2.4x
Source: Internal data + industry benchmarks (Revealbot, Meta Ads, Lebesgue, Databox)
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Bonus Tip: Match Creative to Funnel Stage

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Retargeting campaigns with testimonial videos or influencer-style content tend to get better engagement at lower CPMs.

Use carousel ads or reels that:

  • Show product transformations
  • Highlight seasonal benefits
  • Include UGC or reviews

Final Thoughts

The average CPM for healthcare brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into results.

Compare with Other Industries

See how healthcare CPM benchmarks compare to other industries on Facebook:

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Veterinarians CPM

Compare veterinarian industry Facebook advertising costs and performance metrics.

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Supplements CPM

Explore supplements industry Facebook ad performance benchmarks.

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Wellness CPM

Check wellness Facebook ad costs and performance data.

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Beauty CPM

Analyze beauty Facebook advertising benchmarks and costs.

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Fitness Equipment CPM

Compare fitness equipment Facebook ad performance and cost metrics.

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Gyms CPM

Analyze gym and fitness Facebook advertising benchmarks.

Frequently Asked Questions