Average Facebook CPM for HVAC Businesses in 2025
Running Facebook ads for HVAC services? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $12.17 |
| Emergency Service Campaigns | Higher during peak seasons |
| Maintenance Campaigns | Lower off-season rates |
| Local Targeting | Varies by region |
| Seasonal Targeting | Peak summer/winter higher |
HVAC campaigns often see higher CPMs during extreme weather seasons when demand spikes for heating and cooling services.
Are You Overpaying for Ad Impressions?
Many HVAC businesses unknowingly spend 20–40% more CPM than they should — due to:
- Poor geographic targeting (too broad or too narrow)
- Seasonal timing misalignment
- Overlap between emergency and maintenance campaigns
- Untested service-specific bidding strategies
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by service type (heating vs cooling vs maintenance)
- Auto-adjust geographic targeting based on seasonal demand patterns
- Suggest fresh creatives based on weather and seasonal triggers
- Optimize bidding strategy by time of day and emergency vs planned service calls
HVAC Ad Benchmarks — How You Compare
Here's how your HVAC metrics stack up against 2025 benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.2% |
| CPM | ~$12.17 |
| CPC | ~$2.15 |
| Cost per Lead | $45 - $85 |
| ROAS (avg.) | 3.2x – 4.8x |
Bonus Tip: Seasonal Creative Strategy
HVAC campaigns perform best when creatives match seasonal urgency and local weather patterns.
Use video ads or carousel formats that:
- Show before/after comfort improvements
- Highlight emergency response times
- Include customer testimonials about reliability
- Feature seasonal maintenance benefits
Final Thoughts
The average CPM for HVAC businesses gives you a benchmark — but what matters most is how efficiently you convert that reach into qualified service calls and installations.
Compare with Other Industries
See how HVAC CPM benchmarks compare to other home service industries on Facebook:
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