Average Facebook CPM for Men's Grooming Brands in 2025
Running Facebook ads for men's grooming products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $13.90 |
| Sales Campaigns | Similar to Beauty |
| Lookalike Audience Targeting | Prospecting: $12–$15 |
| Retargeting Audience Targeting | Prospecting: $12–$15 |
High-intent campaigns or advanced targeting strategies often lead to higher CPMs.
Men's Grooming Industry Insights
Product Category Breakdown
- Beard Care: $12-16 CPM
- Skincare: $14-18 CPM
- Hair Care: $11-15 CPM
- Shaving Products: $10-14 CPM
- Premium/Luxury: $16-22 CPM
Targeting Considerations
- Age 25-45: Primary demographic
- Interest-based: Grooming, style, fitness
- Behavioral: Online shoppers, premium buyers
- Lookalike: Based on customer data
- Retargeting: Website visitors, video viewers
Are You Overpaying for Ad Impressions?
Many men's grooming brands unknowingly spend 20–40% more CPM than they should — due to:
- Poor audience segmentation between age groups
- Generic creatives that don't resonate with male audiences
- Overlap between prospecting & retargeting campaigns
- Untested bidding strategies for male-focused products
- Seasonal timing misalignment (Father's Day, holidays)
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can help men's grooming brands:
- Detect overspending by product category and audience segment
- Auto-adjust audience exclusions to avoid bidding overlap
- Suggest masculine-focused creatives based on performance data
- Optimize bidding strategy by daypart and male shopping behavior
- Identify seasonal opportunities (Father's Day, back-to-school, holidays)
Men's Grooming Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 men's grooming benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.2% |
| CPM | ~$13.90 |
| CPC | ~$1.15 |
| Cost per Purchase | $25-45 |
| ROAS (avg.) | 2.1x – 3.2x |
| Conversion Rate | 2.5-4.2% |
Bonus Tip: Male-Focused Creative Strategy
Men's grooming ads perform better with authentic, results-focused content rather than overly polished beauty ads.
Use video ads or carousel formats that:
- Show before/after transformations
- Feature real men using products in natural settings
- Highlight practical benefits (time-saving, confidence)
- Include authentic testimonials from male customers
- Focus on problem-solving rather than vanity
🎯 Best Performing Creative Types:
- • User-generated content from real customers
- • Quick tutorial videos (30-60 seconds)
- • Product demonstration in everyday scenarios
- • Influencer partnerships with male lifestyle creators
Final Thoughts
The average CPM for men's grooming brands gives you a benchmark — but success depends on understanding your male audience and creating authentic, results-focused campaigns that resonate with their lifestyle and values.
Compare with Other Industries
See how men's grooming CPM benchmarks compare to other industries on Facebook:
Beauty CPM
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Gyms CPM
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