Average Facebook CPM for Non-Alcoholic Drinks Brands in 2025
Running Facebook ads for non-alcoholic drinks? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions (USD)
But CPM can vary widely depending on your drink category and targeting strategy:
Drink Category | CPM Range (USD) |
---|---|
Overall Average | $13.12 |
Soft Drinks & Sodas | $11.00 - $14.00 |
Energy Drinks | $15.00 - $18.00 |
Functional Beverages | $14.00 - $17.00 |
Juices & Smoothies | $10.00 - $13.00 |
Premium/Organic Drinks | $16.00 - $20.00 |
Premium and functional beverages command higher CPMs due to health-conscious targeting and competitive positioning.
Are You Overpaying for Ad Impressions?
Many beverage brands unknowingly spend 20–40% more CPM than they should — due to:
- Poor seasonal timing and audience segmentation
- Generic creatives that don't highlight unique benefits
- Overlap between health-conscious and general audiences
- Untested bidding strategies for different drink categories
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect seasonal overspending patterns for beverage campaigns
- Auto-adjust audience exclusions to avoid health vs. taste preference overlap
- Suggest lifestyle-focused creatives based on drink category performance
- Optimize bidding strategy by time of day and weather patterns
Non-Alcoholic Drinks Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 beverage industry benchmarks:
Metric | Benchmark |
---|---|
CTR | ~1.4% |
CPM | ~$13.12 |
CPC | ~$0.94 |
Cost Per Purchase | $18 - $35 |
ROAS (avg.) | 2.1x – 3.2x |
Bonus Tip: Leverage Seasonal & Lifestyle Targeting
Non-alcoholic drinks perform best with lifestyle-focused creatives that show consumption moments rather than just product features.
Use video ads or carousel formats that:
- Show refreshing moments and active lifestyles
- Highlight functional benefits (energy, hydration, wellness)
- Include seasonal contexts (summer cooling, winter warming)
- Feature real people enjoying the product in natural settings
Final Thoughts
The average CPM for non-alcoholic drinks gives you a benchmark — but success depends on matching your creative strategy to your drink category and target audience's lifestyle.
Compare with Other Industries
See how non-alcoholic drinks CPM benchmarks compare to other industries on Facebook:
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