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Average Facebook CPM for Non-Alcoholic Drinks Brands in 2025

Running Facebook ads for non-alcoholic drinks? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.

What's the Average Facebook CPM for Non-Alcoholic Drinks?
As of 2025, the average CPM for non-alcoholic drinks ads on Facebook is:
$13.12

Average cost per 1,000 impressions (USD)

But CPM can vary widely depending on your drink category and targeting strategy:

Drink CategoryCPM Range (USD)
Overall Average$13.12
Soft Drinks & Sodas$11.00 - $14.00
Energy Drinks$15.00 - $18.00
Functional Beverages$14.00 - $17.00
Juices & Smoothies$10.00 - $13.00
Premium/Organic Drinks$16.00 - $20.00
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Premium and functional beverages command higher CPMs due to health-conscious targeting and competitive positioning.

Are You Overpaying for Ad Impressions?

Many beverage brands unknowingly spend 20–40% more CPM than they should — due to:

  • Poor seasonal timing and audience segmentation
  • Generic creatives that don't highlight unique benefits
  • Overlap between health-conscious and general audiences
  • Untested bidding strategies for different drink categories

�� Upload Your Last 30 Days of Spend

Create your free account to access our CPM Audit tool.

Once registered, you can upload your ad spend data or connect your Meta Ads account — and get instant insights on whether you're overpaying.

How to Lower CPM with AI

Mesha's AI Agent for ROAS Optimization can:

  • Detect seasonal overspending patterns for beverage campaigns
  • Auto-adjust audience exclusions to avoid health vs. taste preference overlap
  • Suggest lifestyle-focused creatives based on drink category performance
  • Optimize bidding strategy by time of day and weather patterns

Start reducing CPMs and boosting conversions in 7 days or less.

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Non-Alcoholic Drinks Ad Benchmarks — How You Compare

Here's how your metrics stack up against 2025 beverage industry benchmarks:

MetricBenchmark
CTR~1.4%
CPM~$13.12
CPC~$0.94
Cost Per Purchase$18 - $35
ROAS (avg.)2.1x – 3.2x
Source: Internal data + industry benchmarks (Revealbot, Meta Ads, Lebesgue, Databox)
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Bonus Tip: Leverage Seasonal & Lifestyle Targeting

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Non-alcoholic drinks perform best with lifestyle-focused creatives that show consumption moments rather than just product features.

Use video ads or carousel formats that:

  • Show refreshing moments and active lifestyles
  • Highlight functional benefits (energy, hydration, wellness)
  • Include seasonal contexts (summer cooling, winter warming)
  • Feature real people enjoying the product in natural settings

Final Thoughts

The average CPM for non-alcoholic drinks gives you a benchmark — but success depends on matching your creative strategy to your drink category and target audience's lifestyle.

Compare with Other Industries

See how non-alcoholic drinks CPM benchmarks compare to other industries on Facebook:

Frequently Asked Questions