Average Facebook CPM for Pet Supplies Brands in 2025
Running Facebook ads for pet supplies? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions (USD)
But CPM can vary widely depending on your pet category and targeting strategy:
| Pet Category | CPM Range (USD) |
|---|---|
| Overall Average | $9.75 |
| Dog Supplies | $10.25 - $12.00 |
| Cat Supplies | $8.50 - $10.00 |
| Premium Pet Food | $12.00 - $15.00 |
| Pet Health & Supplements | $11.00 - $14.00 |
| Pet Toys & Accessories | $8.00 - $10.50 |
Dog owner targeting typically costs 15-20% more than cat owner targeting due to higher spending patterns and competition.
Are You Overpaying for Ad Impressions?
Many pet supply brands unknowingly spend 20–40% more CPM than they should — due to:
- Generic pet targeting instead of breed-specific or behavior-based segmentation
- Product-focused creatives instead of emotional pet-owner connection
- Overlap between different pet owner demographics
- Seasonal timing misalignment with pet care cycles
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending on broad pet owner targeting vs. specific behaviors
- Auto-adjust audience exclusions to avoid dog vs. cat owner overlap
- Suggest emotion-driven creatives featuring pets in natural settings
- Optimize bidding strategy by pet care seasons and holidays
Pet Supplies Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 pet industry benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.6% |
| CPM | ~$9.75 |
| CPC | ~$0.61 |
| Cost Per Purchase | $22 - $45 |
| ROAS (avg.) | 2.8x – 4.2x |
Bonus Tip: Leverage Emotional Pet-Owner Connection
Pet supplies ads perform best when they tap into the emotional bond between pets and owners rather than just showcasing product features.
Use video ads or carousel formats that:
- Feature adorable pets using or enjoying the product
- Show the health and happiness benefits for pets
- Include customer testimonials with pet transformation stories
- Highlight the peace of mind for pet parents
Final Thoughts
The average CPM for pet supplies gives you a benchmark — but success in the pet industry depends on understanding the emotional drivers of pet owners and their willingness to spend on their furry family members.
Compare with Other Industries
See how pet supplies CPM benchmarks compare to other industries on Facebook:
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