Average Facebook CPM for Protein Snacks in 2025
Running Facebook ads for protein snacks and fitness nutrition products? Let's break down what you should be paying per 1,000 impressions — and how to optimize for the competitive fitness market.
Average cost per 1,000 impressions
But CPM can vary widely depending on your product type and targeting strategy:
| Product Category | CPM Range (USD) |
|---|---|
| Overall Average | $12.50 |
| Protein Bars | $11.00 - $14.00 |
| Protein Chips/Crisps | $12.00 - $15.00 |
| Protein Cookies/Baked Goods | $11.50 - $14.50 |
| Premium/Organic Protein Snacks | $14.00 - $17.00 |
| Seasonal Campaigns (Jan, Summer) | $14.00 - $18.00 |
Fitness enthusiast targeting is highly competitive, especially during New Year and summer prep seasons when motivation peaks.
Why Protein Snack CPMs Vary
📅Seasonal Fitness Trends
Protein snack ads compete heavily during fitness motivation peaks. January, summer prep (May-July), and back-to-gym season drive up costs.
- • January: $14-18 CPM (New Year resolutions)
- • May-July: $13-16 CPM (Summer prep)
- • September: $12-15 CPM (Back to gym)
- • Off-season: $10-13 CPM
🎯Audience Competition
Fitness enthusiasts are highly sought after by supplement brands, gyms, and fitness equipment companies, creating bidding competition.
- • Fitness enthusiasts: Higher CPM
- • Health-conscious consumers: Medium CPM
- • Broad wellness audience: Lower CPM
Protein Snacks Industry Benchmarks — How You Compare
Here's how your metrics stack up against 2025 protein snacks industry benchmarks:
| Metric | Benchmark | Notes |
|---|---|---|
| CTR | 1.4% - 2.1% | Higher for lifestyle imagery |
| CPM | $12.50 | Varies by season and targeting |
| CPC | $0.85 - $1.45 | Premium products higher |
| Cost per Purchase | $18 - $35 | Subscription models lower |
| ROAS | 2.1x - 3.2x | Higher for repeat customers |
Are You Overpaying for Ad Impressions?
Many protein snack brands unknowingly spend 20–40% more CPM than they should — due to:
- Competing during peak fitness seasons without strategy
- Over-targeting fitness enthusiasts vs broader health audiences
- Using generic supplement creatives instead of lifestyle imagery
- Not leveraging user-generated content and testimonials
- Overlap between different product line campaigns
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can help protein snack brands:
- Identify optimal timing for seasonal fitness campaigns
- Balance fitness enthusiast vs broader health audience targeting
- Optimize creative rotation to prevent ad fatigue
- Auto-adjust bids during competitive fitness seasons
- Suggest lifestyle-focused creative improvements
Pro Tip: Lifestyle-First Creative Strategy
Protein snacks perform better with lifestyle imagery rather than clinical supplement-style ads. Show the product in real-life situations.
Best performing creative types:
- Lifestyle moments: Post-workout, on-the-go, office snacking
- Transformation stories: Real customer results and testimonials
- Nutritional benefits: Macro breakdowns, ingredient highlights
- Taste tests: Authentic reactions and flavor comparisons
Final Thoughts
The average CPM for protein snacks gives you a benchmark — but success in the competitive fitness nutrition market requires strategic timing, authentic creative content, and understanding your audience's fitness journey.
Compare with Other Health & Fitness Industries
See how protein snacks CPM benchmarks compare to other health and fitness industries on Facebook:
Supplements CPM
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Wellness CPM
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