Average Facebook CPM for Real Estate Brands in 2025
Running Facebook ads for real estate? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions (USD)
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $7.69 |
| Sales Campaigns | $36.00 |
| Traffic Campaigns | $1.64 |
| Lookalike Audience Targeting | $20.62 |
| Retargeting Campaigns | $18.87 |
High-intent campaigns or advanced targeting strategies often lead to higher CPMs but better conversion rates.
🏘️CPM by Property Type & Campaign Goal
Real estate CPMs vary significantly based on property type and campaign objectives:
🏠 Residential Properties
- Lead Generation: $8.50 - $12.00
- Open House Promotion: $6.25 - $9.75
- Listing Showcase: $7.00 - $10.50
🏢 Commercial Properties
- Investment Leads: $15.00 - $25.00
- Office Space Leasing: $12.50 - $18.75
- Retail Space: $10.00 - $16.25
Pro Tip for Real Estate Agents
Traffic campaigns for virtual tours and property showcases typically achieve the lowest CPMs ($1.64 average), making them ideal for building awareness before retargeting with higher-intent campaigns.
Are You Overpaying for Ad Impressions?
Many real estate professionals unknowingly spend 20–40% more CPM than they should — due to:
- Broad geographic targeting instead of focused local markets
- Generic property ads without compelling visuals
- Overlap between buyer and seller targeting campaigns
- Untested seasonal bidding adjustments
🔍 Upload Your Last 30 Days of Spend
Want to know if you're getting a fair CPM for your real estate ads?
Upload your ad spend and impression data — our free AI Agent will analyze it in seconds and show you exactly where you're overpaying.
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by property type and campaign objective
- Auto-adjust geographic targeting to focus on high-converting areas
- Suggest fresh property showcase creatives based on market trends
- Optimize bidding strategy by local market conditions and seasonality
Real Estate Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 real estate benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.1% |
| CPM | ~$7.69 |
| CPC | ~$1.10 |
| ROAS (avg.) | 1.8x – 2.4x |
| Lead Cost | $25 – $85 |
Bonus Tip: Seasonal Real Estate Marketing
Spring and summer campaigns typically see 15-25% higher CPMs due to increased competition, but also generate 40% more qualified leads.
Optimize your real estate campaigns with:
- Virtual tour videos and 360° property showcases
- Neighborhood lifestyle content and local market insights
- Client testimonials and successful closing stories
Final Thoughts
The average CPM for real estate brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into qualified leads and closed deals.
Run your free audit now or try Mesha's ROAS Optimization AI Agent to lower your cost per lead — not just impressions.
Compare with Other Industries
See how real estate CPM benchmarks compare to other industries on Facebook:
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