Average Facebook CPM for Restaurant Brands in 2025
Running Facebook ads for restaurants? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions (USD)
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $8.75 |
| Local Targeting | $7.50 - $9.25 |
| Engagement Campaigns | $6.80 - $8.20 |
| Conversion Campaigns | $9.50 - $12.00 |
| Retargeting Campaigns | $10.25 - $12.75 |
Local restaurant campaigns typically achieve lower CPMs due to precise geographic targeting and higher relevance scores.
🍕CPM by Restaurant Type & Campaign Goal
Restaurant CPMs vary based on cuisine type, service model, and campaign objectives:
🍔 Quick Service & Fast Casual
- Delivery Promotion: $6.50 - $8.75
- Limited Time Offers: $7.25 - $9.50
- App Downloads: $8.00 - $11.25
🍷 Fine Dining & Upscale
- Reservation Bookings: $12.00 - $18.50
- Special Events: $10.75 - $15.25
- Wine & Dining Experiences: $14.00 - $20.00
Pro Tip for Restaurant Marketing
Engagement campaigns featuring mouth-watering food photography typically achieve the lowest CPMs ($6.80-$8.20), making them perfect for building brand awareness before retargeting with conversion-focused campaigns.
Are You Overpaying for Ad Impressions?
Many restaurant owners unknowingly spend 20–40% more CPM than they should — due to:
- Targeting too broad an area instead of focusing on delivery radius
- Using generic food stock photos instead of appetizing original content
- Running campaigns without considering peak dining hours
- Overlapping audiences between different menu promotions
🔍 Upload Your Last 30 Days of Spend
Want to know if you're getting a fair CPM for your restaurant ads?
Upload your ad spend and impression data — our free AI Agent will analyze it in seconds and show you exactly where you're overpaying.
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by campaign type and dining hours
- Auto-adjust geographic targeting to focus on delivery zones
- Suggest fresh food photography based on seasonal menu changes
- Optimize bidding strategy by local dining patterns and competition
Restaurant Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 restaurant benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.2% |
| CPM | ~$8.75 |
| CPC | ~$0.85 |
| ROAS (avg.) | 2.1x – 2.8x |
| Cost per Visit | $3.50 – $8.25 |
Bonus Tip: Time Your Restaurant Campaigns
Restaurant campaigns perform best when timed around meal periods. Lunch promotions (11 AM - 2 PM) and dinner campaigns (5 PM - 8 PM) typically see 25-30% lower CPMs.
Optimize your restaurant campaigns with:
- High-quality food photography and behind-the-scenes content
- Limited-time offers and seasonal menu highlights
- Customer testimonials and dining experience videos
Final Thoughts
The average CPM for restaurant brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into actual customers walking through your doors.
Run your free audit now or try Mesha's ROAS Optimization AI Agent to lower your cost per customer — not just impressions.
Compare with Other Industries
See how restaurant CPM benchmarks compare to other industries on Facebook:
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