Average Facebook CPM for Roofing Companies in 2025
Running Facebook ads for roofing services? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $9.50 |
| Emergency Repairs | $11.00 - $14.00 |
| New Installations | $9.00 - $12.00 |
| Free Inspections | $7.00 - $9.00 |
| Storm Damage Campaigns | $12.00 - $15.00 |
Emergency and storm damage campaigns typically have higher CPMs due to increased urgency and competition.
Are You Overpaying for Ad Impressions?
Many roofing companies unknowingly spend 20–40% more CPM than they should — due to:
- Poor geographic targeting (too broad or too narrow)
- Generic creatives that don't showcase work quality
- Competing against emergency repair campaigns
- Seasonal timing misalignment
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by campaign type and service area
- Auto-adjust audience exclusions to avoid bidding overlap
- Suggest seasonal creative refreshes for peak roofing periods
- Optimize bidding strategy by weather patterns and geography
Roofing Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.3% |
| CPM | ~$9.50 |
| CPC | ~$0.95 |
| Cost per Lead | $35 - $85 |
| ROAS (avg.) | 3.2x – 4.8x |
Bonus Tip: Seasonal Campaign Strategy
Storm damage and emergency repair campaigns perform best with before/after imagery and urgent messaging, while planned installations benefit from financing offers and quality showcases.
Use video ads or carousel formats that:
- Show dramatic roof transformations
- Highlight warranty and financing options
- Include customer testimonials and reviews
Final Thoughts
The average CPM for roofing companies gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into qualified leads and completed jobs.
Compare with Other Industries
See how roofing CPM benchmarks compare to other industries on Facebook:
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