Average Facebook CPM for Supplements Brands in 2025
Running Facebook ads for supplements products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $13.71 |
| Weight Loss Supplements | $15.25 - $18.50 |
| Fitness Supplements | $12.75 - $15.00 |
| Lookalike Audience Targeting | $9.16 |
| Retargeting Campaigns | $14.51 |
High-intent campaigns or advanced targeting strategies often lead to higher CPMs.
Are You Overpaying for Ad Impressions?
Many brands unknowingly spend 20–40% more CPM than they should — due to:
- Poor audience segmentation
- Low-quality creatives
- Overlap between prospecting & retargeting
- Untested bidding strategies
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Upload your ad spend and impression data — our free AI Agent will analyze it in seconds.
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Detect overspending by campaign type
- Auto-adjust audience exclusions to avoid bidding overlap
- Suggest fresh creatives based on fatigued placements
- Optimize bidding strategy by daypart and geography
Supplement Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.3% |
| CPM | ~$13.71 |
| CPC | ~$1.05 |
| ROAS (avg.) | 2.2x – 3.1x |
Bonus Tip: Match Creative to Supplement Category
Weight loss supplements perform better with before/after testimonials, while fitness supplements work well with workout transformation videos.
Use carousel ads or reels that:
- Show real customer transformations
- Highlight scientific backing and ingredients
- Include authentic user testimonials and reviews
Final Thoughts
The average CPM for supplements brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into results.
Run your free audit now or try Mesha's ROAS Optimization AI Agent to lower your cost per result — not just impressions.
Compare with Other Industries
See how supplements CPM benchmarks compare to other industries on Facebook:
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