What is the average Facebook CPM for veterinarians?

The average CPM for veterinarian industry ads on Facebook is approximately $13.50 as of 2025.

Which targeting type has the highest CPM for veterinarians?

Retargeting campaigns typically have the highest CPM (~$18.19), while lookalike targeting is around ~$10.75.

How do I know if I'm overpaying for CPM?

Register on our platform and upload your Meta ad data. Our free AI Audit will analyze your spend patterns and let you know if you're overpaying.

How can I reduce CPM for veterinarian ads?

Refine geographic targeting, rotate creatives, and segment audiences smartly. Our ROAS AI Agent handles this.

Average Facebook CPM for Veterinarians in 2025

Running Facebook ads for veterinary services? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.

What's the Average Facebook CPM for Veterinarians?

As of 2025, the average CPM for veterinarian ads on Facebook is:

$13.50 USD

Average cost per 1,000 impressions

But CPM can vary widely depending on your objective and targeting strategy:

Factor	CPM (USD)
Overall Average	$13.50
Emergency Services	$16.25 - $19.75
Routine Care	$11.50 - $14.25
Lookalike Audience Targeting	$10.75
Retargeting Campaigns	$18.19

🧠

High-intent campaigns or advanced targeting strategies often lead to higher CPMs.

Are You Overpaying for Ad Impressions?

Many brands unknowingly spend 20–40% more CPM than they should — due to:

Poor audience segmentation
Low-quality creatives
Overlap between prospecting & retargeting
Untested bidding strategies

🔍 Upload Your Last 30 Days of Spend

Create your free account to access our CPM Audit tool.

Once registered, you can upload your ad spend data or connect your Meta Ads account — and get instant insights on whether you're overpaying.

How to Lower CPM with AI

Mesha's AI Agent for ROAS Optimization can:

Detect overspending by campaign type
Auto-adjust audience exclusions to avoid bidding overlap
Suggest fresh creatives based on fatigued placements
Optimize bidding strategy by daypart and geography

Start reducing CPMs and boosting conversions in 7 days or less.

🧪

Veterinarian Ad Benchmarks — How You Compare

Here's how your metrics stack up against 2025 benchmarks:

Source: Internal data + industry benchmarks (Revealbot, Meta Ads, Lebesgue, Databox)
Metric	Benchmark
CTR	~1.4%
CPM	~$13.50
CPC	~$0.96
ROAS (avg.)	2.8x – 4.2x

📌

Bonus Tip: Match Creative to Service Type

💡

Emergency vet campaigns with urgent messaging perform better, while routine care ads work well with happy pet imagery and preventive care messaging.

Use carousel ads or reels that:

Show happy, healthy pets after treatment
Highlight your clinic's caring staff and facilities
Include testimonials from satisfied pet owners

Final Thoughts

The average CPM for veterinarian practices gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into new clients.

Compare with Other Industries

See how veterinarian CPM benchmarks compare to other industries on Facebook:

🏥

Healthcare CPM

Compare healthcare industry Facebook advertising costs and performance metrics.

🐕

Pet Supplies CPM

Explore pet supplies industry Facebook ad performance benchmarks.

💊

Supplements CPM

Check supplement Facebook ad costs and performance data.

🧘

Wellness CPM

Analyze wellness Facebook advertising benchmarks and costs.

💄

Beauty CPM

Compare beauty Facebook ad performance and cost metrics.

🏋️

Gyms CPM

Analyze gym and fitness Facebook advertising benchmarks.