Average Facebook CPM for Wellness Brands in 2025
Running Facebook ads for wellness products? Let's break down what you should be paying per 1,000 impressions — and how to tell if you're overpaying.
Average cost per 1,000 impressions
But CPM can vary widely depending on your objective and targeting strategy:
| Factor | CPM (USD) |
|---|---|
| Overall Average | $11.25 |
| Health-Conscious Demographic | $12.00 - $14.00 |
| Holistic Wellness Products | $11.50 - $13.50 |
| Mindfulness & Meditation | $10.25 - $12.75 |
| Lookalike Audience Targeting | $10.00 - $12.00 |
| Interest-Based Targeting | $11.00 - $13.00 |
High-intent campaigns or advanced targeting strategies often lead to higher CPMs.
CPM by Wellness Category
Are You Overpaying for Ad Impressions?
Many wellness brands unknowingly spend 20–40% more CPM than they should — due to:
- Broad audience targeting instead of specific wellness interests
- Generic lifestyle imagery without authentic wellness messaging
- Overlap between mindfulness and fitness audience segments
- Untested seasonal wellness campaign timing
How to Lower CPM with AI
Mesha's AI Agent for ROAS Optimization can:
- Identify wellness audience segments with lower competition
- Auto-adjust targeting to avoid bidding against fitness brands
- Suggest authentic wellness creatives based on engagement data
- Optimize campaigns for wellness-specific seasonal trends
Wellness Ad Benchmarks — How You Compare
Here's how your metrics stack up against 2025 wellness benchmarks:
| Metric | Benchmark |
|---|---|
| CTR | ~1.2% |
| CPM | ~$11.25 |
| CPC | ~$0.95 |
| Cost per Lead | $18 - $35 |
| ROAS (avg.) | 2.0x – 2.6x |
Bonus Tip: Authentic Wellness Content Strategy
Wellness audiences respond better to authentic, educational content rather than hard sales pitches. This approach often leads to lower CPMs and higher engagement.
Use carousel ads or reels that:
- Show real lifestyle transformations and wellness journeys
- Highlight holistic benefits and mind-body connections
- Include authentic user experiences and testimonials
- Feature educational content about wellness practices
Final Thoughts
The average CPM for wellness brands gives you a benchmark — but it's just the beginning. What matters is how efficiently you convert that reach into meaningful wellness transformations for your customers.
Wellness audiences value authenticity and education over aggressive sales tactics. Focus on building trust through valuable content, and your CPMs will naturally improve as engagement increases.
Compare with Other Industries
See how wellness CPM benchmarks compare to other health-focused industries on Facebook:
Beauty CPM
Compare beauty industry Facebook advertising costs and performance metrics.
Supplements CPM
Explore supplements industry Facebook ad performance benchmarks.
Healthcare CPM
Check healthcare Facebook ad costs and performance data.
Veterinarians CPM
Analyze veterinarian Facebook advertising benchmarks and costs.
Gyms CPM
Compare gym and fitness Facebook ad performance and cost metrics.
Fitness Equipment CPM
Analyze fitness equipment Facebook advertising benchmarks and costs.