Teads ad formats & best practices for display ads

Teads is a platform designed to make ads less intrusive and more engaging by integrating them into editorial content. Here’s a quick breakdown of what you need to know:

Key Highlights:

• What is Teads? A platform offering native ad formats like InRead Video, Carousel, and Scroller that blend seamlessly into content for a better user experience.
• Why Use Teads?
  • Higher Engagement: Native ads are 53% more likely to be viewed and 9x more likely to be clicked than traditional display ads.
  • Better ROI: Campaigns using Teads see improvements in ad recall (+18%), brand awareness (+12%), and ROI (up to 2x).
  • User-Friendly Ads: Ads start only when 50% visible and play without sound by default.
• Ad Formats:
  • InRead Video: Video ads embedded in articles for storytelling and brand awareness.
  • InRead Carousel: Swipeable ads ideal for showcasing multiple products.
  • InRead Scroller: Parallax scrolling ads perfect for visually impactful campaigns.

Best Practices:

1. Use High-Quality Creatives: Clear, mobile-friendly visuals and concise messaging grab attention quickly.
2. Leverage Interactivity: Formats like Carousel encourage user engagement.
3. Track Performance: Monitor metrics like attention scores and adjust campaigns for better results.

Quick Comparison:

Teads’ native ad formats are designed to combine performance with user experience, making them a great choice for eCommerce and retail brands. By focusing on attention, rather than just visibility, Teads helps advertisers achieve better engagement and ROI.

Top Performing Native Ad Formats You Should Use #marketing #nativeads #taboola #nativeadvertising

Teads Display Ad Formats

Teads offers three primary display ad formats designed to align with various campaign objectives. Each format is built around the inRead concept – embedding ads directly within editorial content where users are already focused, ensuring high visibility and interaction.

"InRead delivers premium, engaging, and brand-safe ad experiences." – Teads

inRead Video

The inRead Video format is Teads’ flagship offering, seamlessly integrating outstream video ads within editorial articles. This format taps into the growing appetite for video marketing while keeping the user experience non-intrusive. The video starts playing automatically once at least 50% of the ad is visible on the screen.

In Q3 2024, Nestlé used inRead Video for campaigns promoting Coffee Mate and Nescafé. The results? An impressive 89% viewability rate and an average of 12.09 seconds of in-view time. Thanks to AI-driven optimization, ad recall for these campaigns increased by 7.96%.

This format is ideal for eCommerce brands aiming to highlight product features, showcase usage scenarios, or foster emotional connections with their customers.

inRead Carousel

Building on the success of inRead Video, the inRead Carousel format offers a more interactive and engaging ad experience.

This format allows advertisers to transform a single ad space into a swipeable or clickable multi-frame experience. Users can actively engage by swiping through different frames, making it easier for brands to tell sequential stories, highlight multiple products, or showcase various value propositions – all within one ad placement.

The carousel format shines for product catalog presentations. For example:

• Fashion brands can feature multiple items from a collection or different styles.
• Tech companies can highlight various product features or use cases, each with its own call-to-action leading to targeted product pages or offers.

By giving users control, this format encourages higher engagement as viewers interact directly with the ad content.

inRead Scroller

The inRead Scroller format completes the lineup by offering a visually captivating experience through dynamic parallax scrolling effects. As users scroll through content, layered visual elements move at different speeds, creating depth and motion that naturally grabs attention without interrupting the reading flow.

This format has become a favorite among luxury brands like Chanel, Samsung, and LVMH. Its premium aesthetic and ability to deliver memorable visual storytelling make it a perfect fit for high-end campaigns that demand a touch of sophistication.

Teads Display Ad Best Practices

Teads’ advanced ad formats are designed to elevate your campaigns, but the real magic happens when paired with smart strategies. Here’s how to make the most of your display ads through strong creatives, interactive elements, and data-driven decisions.

Create High-Quality Ad Creatives

Did you know that 66% of video advertising success comes down to the quality of your creative content? That’s according to Analytic Partners, who emphasize:

"Creative quality is the game-changer for advertising effectiveness." – Analytic Partners ROI Genome Intelligence Report

Your visuals need to grab attention instantly. Use sharp, high-resolution images or videos that resonate with your audience and align with your product. Since most users interact with ads on their phones, make sure your creatives are mobile-friendly and look polished on any screen size.

Keep your message simple and clear – viewers scroll fast, so your value proposition needs to land within seconds. Avoid cluttered designs or excessive details that can dilute your message. For example, in 2023, a QSR brand boosted attention and brand perception by adding dynamic headers and an end screen, achieving over 80% in metrics like enjoyment and clarity.

A/B testing is your best friend here. Experiment with different visuals, messages, and call-to-action placements to see what resonates most. Strong creatives lay the foundation for engaging and interactive ad experiences.

Use Interactive Ad Formats

Interactive ads consistently outperform static ones when it comes to engagement. Teads’ native formats, for instance, combine refined creatives with interactivity to deliver measurable improvements in ad recall and ROI.

Think about how interactivity can enhance your product or service. Interactive formats allow users to explore options – like viewing multiple product variations – without ever leaving the article. For premium brands, immersive experiences can elevate your image and make a lasting impression.

Monitor Performance with Analytics

The difference between a good campaign and a great one lies in real-time performance tracking. Teads’ analytics tools offer in-depth insights into impressions, clicks, conversions, and engagement patterns, helping you make smarter, data-backed decisions.

Attention metrics are becoming a game-changer in ad optimization. Studies show that focusing on attention, rather than traditional visibility, can lead to dramatic improvements. For example, a German study across 11 campaigns revealed that small creative tweaks resulted in an 18% boost in ad recall and a 12% lift in brand awareness.

"Attention metrics are a key turning point in a more performance-driven media planning, and the next step forward for brands seeking an even more clear view on where they should focus their media investment." – Damien Prybis, Head of Digital Trading, OMD France

The benefits don’t stop at awareness. In France, an A/B test with a major FMCG brand showed that regions optimized for attention metrics doubled their ROI compared to those focusing on visibility alone.

To stay ahead, track attention scores alongside traditional metrics. Use these insights to fine-tune your creative elements, targeting strategies, and budget allocation. A study of 26 brands found that attention-optimized campaigns improved online video ad effectiveness by 41% in just one year.

Make it a habit to review performance weekly. By spotting trends early, you can quickly adjust your strategy and reallocate budgets to maximize results.

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Teads Ad Format Comparison

Selecting the right ad format can make all the difference in achieving your campaign goals. Teads offers a range of display ad formats, each designed to deliver unique user experiences and results. Here’s a closer look at how their core inRead formats compare.

Ad Format Comparison Table

The table below breaks down the features, strengths, and ideal use cases for Teads’ three main inRead ad formats:

Real-World Applications and Results

Each format has its own strengths, and real-world campaigns showcase their effectiveness. For instance, in 2024, a fashion retailer used inRead Video to highlight their latest collection, resulting in a 40% boost in brand awareness and a 25% increase in sales. The format’s seamless integration into editorial content and its ability to capture attention made it the perfect choice for their branding goals.

For campaigns focused on showcasing multiple products, inRead Carousel excels. Its interactive, user-controlled design allows consumers to browse various options without leaving the content, making it a natural fit for e-commerce brands with extensive product lines.

On the other hand, inRead Scroller stands out when bold visuals and instant engagement are priorities. Its parallax scrolling effect creates an immersive experience that leaves a lasting impression, making it ideal for product launches or campaigns requiring a strong visual impact.

Unified Technical Setup for All Formats

Despite their differences, all three formats share a unified technical foundation. They require a simple 1×1 pixel ad slot, dynamic JavaScript positioning, and are compatible with major ad servers, ensuring smooth implementation across platforms.

When choosing a format, let your campaign goals guide you:

• Use inRead Video for storytelling and building brand awareness.
• Opt for inRead Carousel to showcase multiple products effectively.
• Choose inRead Scroller for campaigns that demand high-impact visuals and engagement.

Each format delivers a non-intrusive, native advertising experience tailored to different marketing objectives, ensuring your message resonates with your audience.

Conclusion

Teads’ inRead formats seamlessly blend into content, offering a way to connect with audiences without being intrusive. This approach ensures a brand-safe environment while delivering the scale and quality essential for impactful campaigns in today’s competitive digital space.

Research highlights the effectiveness of attention-optimized creatives, showing an 18% boost in ad recall, a 12% increase in brand awareness, and a doubling of ROI. These figures underscore the importance of using the right formats and adhering to proven strategies.

What truly distinguishes Teads is its focus on user experience and brand safety. Ads only activate when at least 50% visible and play silently, minimizing disruption. Additionally, Teads employs keyword filtering and collaborates with trusted partners like IAS, Moat, and DoubleVerify to maintain a fraud-free inventory.

"Teads is powering one of the largest optimized supply paths on the open internet – uniting premium media, an advanced omnichannel graph, data-driven creative, and predictive technology to deliver outcomes for both advertisers and content owners." – Teads

Teads excels in driving both short-term results and long-term brand growth. A meta-analysis of 132 MMM studies identifies Teads as the top-performing platform for delivering consistent ROI across both timeframes. This foundation supports the key strategies outlined below.

Key Takeaways

Success with Teads campaigns hinges on a few critical elements:

• Choosing the right format: InRead formats are ideal for storytelling and building brand awareness.
• Investing in high-quality creatives: Ads should grab attention within seconds, feature concise messaging, and be optimized for mobile. Simple tweaks, like adding a logo or introducing messaging earlier, can significantly enhance recall and awareness.
• Continuous performance analysis: Regularly monitor metrics like impressions, clicks, conversions, and attention scores. Publishers using contextual targeting have seen dwell time rise by 10% and click-through rates improve by 5%.
• Native integration: Ads that naturally fit within editorial content, like inRead formats, achieve higher attention scores and foster better brand engagement compared to traditional digital ads.

FAQs

How do Teads’ native ad formats boost user engagement compared to traditional display ads?

Teads’ native ad formats are designed to increase user interaction by fitting seamlessly into the content users are already engaging with. Unlike standard display ads, these formats are less disruptive and feel more like a natural part of the browsing experience, which helps minimize ad fatigue.

In fact, native ads often deliver 20%-60% higher engagement rates. Why? Because they align with the flow of the user’s activity, making them more inviting and easier to engage with. This approach not only improves click-through rates but also encourages users to spend more time exploring the ads, resulting in stronger retention and a better overall experience.

What are the best practices for designing effective ads on Teads?

To craft standout ads on Teads, prioritize eye-catching visuals that connect with your audience while keeping your message simple and to the point. Ensure your ads are unobtrusive and fully visible to create a smooth and enjoyable user experience.

Leverage Teads’ native ad formats, like InRead and InArticle, which blend seamlessly with content. Don’t forget to optimize for mobile devices and adjust your ads to align with your audience’s preferences to achieve the best results.

How can advertisers use attention metrics to improve their Teads ad campaigns?

Advertisers rely on attention metrics to measure how well their ads capture and hold viewers’ interest. By monitoring these metrics in real-time, they can tweak their strategies on the fly – whether it’s improving targeting, fine-tuning creative elements, or ensuring the content truly connects with the audience.

Zeroing in on what draws attention not only sharpens ad placement but also boosts overall campaign performance, leading to stronger engagement and better returns on investment.

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