How Ava & Bloom Boosted Paid ROAS by 87% and Doubled Repeat Orders
A clean skincare startup's transformation from creator dependency to AI-powered performance marketing excellence
Results After 30 Days
About Ava & Bloom
Ava & Bloom is a clean skincare startup focused on hormone-safe, fragrance-free products for women with sensitive skin. Popular across Gen Z and millennial segments, the brand scaled fast via influencer marketing.
However, Meta performance declined once top creators saturated their audiences. Their lean marketing team struggled to launch fresh, high-converting ad creatives consistently. Agency retainers weren't ROI-positive, and freelancers lacked brand voice consistency.
"They needed a performance layer that could create, test, and learn—automatically."
Ava & Bloom
Clean Skincare Startup
The Challenge
By late Q4, Ava & Bloom faced several headwinds that threatened their growth trajectory. They needed a new system for high-velocity, high-relevance ad creative—and a way to get it live in under 24 hours.
The Solution: Mesha's Full-Funnel AI Agent Stack
Ava & Bloom turned to Mesha's ROAS-focused AI Agents to rebuild their ad funnel—UGC generation, A/B testing, retargeting, and CRO.
UGC Ads Generator
Created 25+ avatar-led ads with tone/persona matching (dermatologist, best friend, frustrated shopper)
Ad Spy
Surface trends from winning beauty DTC ads across Meta, TikTok, and YouTube
ROAS Optimization Agent
Auto-promoted winning creatives while reallocating budget from underperformers
A/B Testing Agent
Tested ad copy variations focused on ingredients, routines, and real reviews
CRO Agent
Helped optimize landing pages based on scroll depth and CTA engagement
Rollout Timeline
Week 1
- Defined 4 customer personas: Acne-prone teens, Busy moms, Eco-first buyers, Rosacea skincare seekers
- Scripted and generated 18 UGC-style ads with diverse avatars and tones
- Rolled out A/B tests on offer messaging (20% off vs BOGO)
Week 2-4
- Winning avatars retargeted via video carousel ads + product tutorials
- Top-performing landing page variants rolled out via CRO Agent
- Dynamic ROAS agent routed $12.5K/month from low-ROAS SKU campaigns to top performers
Sample Ads Generated by Mesha
"How I Cleared My Skin in 30 Days (Without Harsh Chemicals)"
"This Skincare Brand Actually Understands Hormones"
"Dermatologist Reacts to Our Top Serum—Here's What She Said"
"Skincare That Doesn't Smell Like Perfume—Thank God."
What Worked
What the Team Says
"We were stuck recycling influencer content that worked 3 months ago. Mesha gave us speed, scale, and structure. It's like our creative team just got 10x faster and smarter."
"We launched our fastest-ever campaign with Mesha—script to live ad in under 6 hours. It outperformed every ad from Q3."
Scale Your DTC Brand—Without Creative Bottlenecks
Mesha gives you the toolkit to test, learn, and grow—without burning your team or budget.