How Binery 1.9x'd ROAS and Reduced CAC by 37%
A fintech startup's journey to scalable ad performance using Mesha's AI-powered advertising platform
Results After 60 Days
About Binery
Binery helps founders stop stressing over spreadsheets. Their AI-powered bookkeeping platform pairs automation with expert CPAs, making accounting hassle-free for early-stage startups.
Despite strong word-of-mouth and a well-priced offer, Binery was struggling to get consistent returns from paid media. They needed a smarter way to scale their ad output and test new messaging without depending on agencies or hiring more creatives.
"That's where Mesha came in to transform our advertising approach."
Binery
AI-Powered Bookkeeping for Startups
The Challenge
Binery's in-house growth team was small but scrappy. With an ambitious Q2 acquisition target, they needed a way to produce high-performing creatives—fast—and test them intelligently.
The Solution: Mesha's AI-Powered Ad Stack
Binery implemented Mesha's ROAS-focused AI Agents to build, test, and scale ads in a fraction of the time.
UGC Ads Generator
Created founder-style talking-head videos and testimonial-style hooks using avatars and voice AI
Ad Spy
Surfaced competitor ads targeting startup founders, filtered by country
ROAS Optimization Agent
Continuously tracked ad performance and scaled winners to best-fit audiences
A/B Testing Agent
Automatically launched variations of headlines, thumbnails, and CTAs to identify top combinations
Implementation Timeline
Week 1
- Uploaded existing personas and positioning to Mesha
- Generated 12 video scripts using product-led messaging
- Launched 8 UGC-style ads with different tones, hooks, and lengths
Week 2-3
- ROAS Optimization Agent scaled 3 top performers
- Underperforming variants were paused automatically
- Generated localized scripts for Singapore and Malaysia
Week 4-8
- 36 total ad variations tested
- Top ads continued to outperform legacy creatives across 3 markets
- Achieved consistent performance optimization
What the Team Says
"Before Mesha, we were always chasing our next ad. Now we launch and test creative faster than ever—with better outcomes. It's like having a full-time performance agency in-house, minus the cost."
"What I love is the feedback loop. Every new ad teaches us something—about what our customers care about, how they think, and what makes them click. Mesha is a game-changer."
Key Learnings
Why Mesha Worked for Binery
Ready to Scale Smarter Like Binery?
Want to 2x your ROAS without hiring more creatives or depending on agencies?