How Intelligent Partners Cut CPL by 42% and Unlocked New Lead Sources
A leading education consultancy's journey to reducing acquisition costs while improving lead quality using AI-powered personalization
Results Within 45 Days
About Intelligent Partners
Intelligent Partners is one of the Gulf region's leading education consultants, helping students secure admissions across the US, UK, Canada, and Australia. With 50+ counselors and a track record of Ivy League placements, the company had strong brand equity.
However, scaling qualified lead generation was a persistent challenge. Their team was spending heavily on Meta and Google ads, but found it difficult to balance lead quantity with quality. Local freelancers and traditional agencies were slow to test creatives or adjust targeting.
"The team needed a performance layer that could work at scale—with intelligence."
Intelligent Partners
Education Consultancy Leader
The Challenge
With multiple student segments (undergrad, postgrad, MBA, med schools), each with unique emotional and financial drivers, the team struggled to run high-performing, personalized ads at scale.
They needed a smarter system—not just to generate creatives but to continuously optimize performance based on ROI.
The Solution: Mesha's AI Agents for Performance Marketing
Intelligent Partners adopted Mesha's ROAS-focused AI stack to revamp their approach to student acquisition across paid platforms.
UGC Ads Generator
Created student and parent-facing ads with dynamic avatars to match different countries and stages (Application Tips, Visa Process, Testimonials)
Ad Spy
Tracked what top UK/US study-abroad agencies were running in the GCC region and extracted high-performing messaging
A/B Testing Agent
Continuously rotated ad variants with different emotional appeals (career outcomes vs scholarship success)
ROAS Optimization Agent
Shifted budget toward the best-performing creative + destination combinations per demographic and geo
Rollout Timeline
Week 1
- Mapped primary personas: UG student, PG student, Parent decision-maker
- Generated localized scripts for UAE, Qatar, India using Mesha's AI
- Launched 10+ UGC-style video ads focused on pain points (visa confusion, university rejection fear)
Week 2-4
- Retargeting ads went live across Meta + YouTube Shorts, showing success stories and behind-the-scenes content
- Google Display creatives updated with new hooks automatically
- ROAS Agent began re-routing budgets from Canada to UK & Australia campaigns based on CPL trends
Sample Ad Concepts Generated by Mesha
"How This UAE Student Got into Harvard with 78% Marks"
"UK Student Visa Rules—Explained in 30 Seconds"
"Parents, Here's How to Fund Your Child's MBA Abroad"
"Rejected Once? Here's How to Improve Your SOP in 2024"
What the Team Says
"We used to wait 3–4 weeks just to get a new set of creatives from our agency. With Mesha, we now generate, test, and optimize on the same day—and it shows in our pipeline."
"The AI understands nuance. Ads that speak to Indian parents in Dubai are totally different from what works for MBA aspirants in Delhi. Mesha helps us hit both, without doubling our workload."
Key Wins
Why Mesha Worked for Intelligent Partners
Want to Book More Qualified Leads—Without Overpaying?
If you're running ads in education or any high-trust industry, Mesha's AI Agents can help you cut acquisition costs and boost pipeline quality.