🛍 Mesha + Amazon
Connect Your Ad Spend to What Really Sells on Amazon
Running ads but flying blind on what actually drives revenue on Amazon? With Mesha's Amazon integration, you can finally close the loop — from ad click to Amazon sale — and let our AI optimize spend based on what drives real conversions and profits.
Plug in Your Amazon Storefront. See the Whole Picture.
With a quick integration, Mesha connects to your Amazon Seller Central or Vendor Central account and syncs:
Track individual product performance, sales velocity, and revenue attribution
Monitor review scores and customer feedback that impact conversion rates
Real-time stock levels and availability to optimize ad spend timing
Understand the lift from organic search and paid advertising combined
Track Buy Box ownership percentage and protect your competitive advantage
Unified dashboard with complete Amazon performance insights
Ads That Drive Sales — Not Just Traffic
Amazon doesn't always play nice with your Meta or Google ads. Mesha fixes that. We track which off-Amazon campaigns actually lead to on-Amazon purchases — and automatically adjust your spend to double down on what works.
Optimize for Amazon ROAS, not just clicks
Focus on campaigns that drive actual Amazon purchases and revenue
Identify top-selling SKUs by ad channel
See which products perform best from each advertising platform
Avoid waste on products that don't convert on Amazon
Stop promoting SKUs with poor Amazon conversion rates
Run Buy Box-aware campaigns to protect margin
Only promote products where you control the Buy Box and pricing
AI That Understands the Amazon Game
Mesha doesn't treat Amazon like a black box. It factors in Amazon-specific metrics to help you grow your Amazon sales profitably — without guesswork.
Track when you control the Buy Box and adjust ad spend accordingly
Factor in product ratings and search ranking for smarter optimization
Understand how ads boost organic ranking and overall sales velocity
Sync inventory levels to avoid promoting out-of-stock products
What You Can Do with Mesha + Amazon
Attribute ad spend directly to Amazon orders
Connect every dollar spent on ads to actual Amazon sales and revenue
Track SKU-level ROAS and margin by campaign
See which products and campaigns drive the highest profitability
Monitor Buy Box status and stop promoting SKUs you don't control
Protect margins by only advertising products where you win the Buy Box
Detect which campaigns drive search rank lift on Amazon
Understand how external ads boost your organic Amazon visibility
Auto-shift budget to products with high velocity and stock availability
Dynamically optimize spend based on inventory and sales momentum
Complete Amazon Performance Visibility
End-to-end tracking from ad click to Amazon conversion
Unlock Growth Across Your Storefronts
Connect your Amazon account to Mesha and optimize your off-Amazon ads for on-Amazon revenue.
Frequently Asked Questions
Common questions about Mesha's Amazon integration
How does Mesha track off-Amazon ads to Amazon sales?
Mesha uses advanced attribution modeling to connect external ad clicks (Meta, Google, TikTok) to Amazon purchases. We track user journeys across platforms and match them to your Amazon order data for accurate ROAS measurement.
Do I need Amazon Seller Central or Vendor Central access?
Mesha works with both Amazon Seller Central and Vendor Central accounts. We integrate through Amazon's official APIs to access your sales data, inventory levels, and Buy Box status securely.
Can Mesha optimize for specific Amazon metrics like Buy Box win rate?
Yes, Mesha's AI considers Amazon-specific factors including Buy Box ownership, review scores, inventory levels, and organic ranking when optimizing your external ad campaigns for maximum Amazon profitability.
How quickly will I see results from the Amazon integration?
Most clients see initial attribution data within 24-48 hours of setup. Full optimization benefits typically appear within 7-14 days as our AI learns your product performance patterns and adjusts campaigns accordingly.
Does this work for Amazon FBA and FBM sellers?
Absolutely. Mesha supports both Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) models. We track inventory and fulfillment data to optimize ad spend based on your specific logistics setup.
What happens if I lose the Buy Box on a product?
Mesha automatically detects Buy Box changes and can pause or reduce ad spend on products where you're no longer the featured seller, protecting your margins and preventing wasted ad spend on competitor sales.
Can I track Amazon attribution for multiple marketplaces?
Yes, Mesha supports Amazon attribution across multiple marketplaces including US, UK, Canada, Germany, and other Amazon regions where you sell products.
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