Break Even ROAS Calculator
Find the minimum return on ad spend (ROAS) you need to break even. Enter your product and cost details below to get started.
Inputs
Product Price (USD)
Cost of Goods Sold (USD)
Additional Costs (USD, optional)
Output
Break Even ROAS (live calculated result)
Displayed in a clean card with bold text and % format (e.g., 2.5x)
What Is Break Even ROAS?
Break Even ROAS (Return on Ad Spend) is the minimum ROAS you need from your ads to cover your costs without losing money. If your ROAS is below this number, you’re operating at a loss. If it’s above, you’re profitable.
Formula:
Break Even ROAS = Total Costs / Product Price
Example:
If your product sells for $100 and costs (COGS + shipping) total $40, your break even ROAS is 1.4. That means you must make at least $1.40 for every $1 spent on ads to avoid losing money.
Why Break Even ROAS Matters
Understanding your break even ROAS helps you:
Avoid scaling unprofitable campaigns
Set realistic ROAS targets
Make better budgeting decisions
Align ad strategy with profit goals
How to Use This Calculator
Enter your product’s selling price.
Add your cost of goods sold (COGS).
(Optional) Include additional costs like shipping, packaging, etc.
Instantly see the break even ROAS you need to hit.
Use this number as a benchmark before launching or scaling any paid campaign.
Frequently Asked Questions
1. What’s a good ROAS for ecommerce?
A good ROAS varies by industry, but generally anything above your break even point is positive. Most profitable stores aim for 2x–4x.
2. Does this include ad platform fees?
No, include any platform-specific fees under “Additional Costs” if you want to account for them.
3. Can I use this for subscription products?
Yes, but factor in average customer lifetime value (LTV) instead of one-time product price.
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