Break Even ROAS Calculator

Find the minimum return on ad spend (ROAS) you need to break even. Enter your product and cost details below to get started.

Inputs

• Product Price (USD)

• Cost of Goods Sold (USD)

• Additional Costs (USD, optional)

Output

• Break Even ROAS (live calculated result)
  Displayed in a clean card with bold text and % format (e.g., 2.5x)

What Is Break Even ROAS?

Break Even ROAS (Return on Ad Spend) is the minimum ROAS you need from your ads to cover your costs without losing money. If your ROAS is below this number, you’re operating at a loss. If it’s above, you’re profitable.

Formula:
Break Even ROAS = Total Costs / Product Price

Example:
If your product sells for $100 and costs (COGS + shipping) total $40, your break even ROAS is 1.4. That means you must make at least $1.40 for every $1 spent on ads to avoid losing money.

Why Break Even ROAS Matters

Understanding your break even ROAS helps you:

• Avoid scaling unprofitable campaigns

• Set realistic ROAS targets

• Make better budgeting decisions

• Align ad strategy with profit goals

How to Use This Calculator

1. Enter your product’s selling price.

2. Add your cost of goods sold (COGS).

3. (Optional) Include additional costs like shipping, packaging, etc.

4. Instantly see the break even ROAS you need to hit.

Use this number as a benchmark before launching or scaling any paid campaign.

Frequently Asked Questions

1. What’s a good ROAS for ecommerce?
A good ROAS varies by industry, but generally anything above your break even point is positive. Most profitable stores aim for 2x–4x.

2. Does this include ad platform fees?
No, include any platform-specific fees under “Additional Costs” if you want to account for them.

3. Can I use this for subscription products?
Yes, but factor in average customer lifetime value (LTV) instead of one-time product price.

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